Tuesday, October 12, 2010

The holistic customer experience

The idea of creating positive and delightful customer experiences has been around for almost two decades now. Are you doing it yet?

With social media at our fingertips and the surge of everything mobile, it's easy to think that just because you have a smart phone app or a Twitter account, you are providing the sort of experience your audience wants and needs to have. According to the Digital Buyer Persona, "Customer experience initiatives can no longer be static types of efforts."

Call it integrated, call it multimedia, call it interdisciplinary - but whatever you call it, "holistic" is the name of the customer experience game.

Learn more about how to design, create, structure, staff, and support the kind of experience you want your members to have. Join us at DigitalNow 2011 - THE summit for association leaders. Registration now open - Early Bird rates in effect!

Save the Date for DigitalNow 2011 - THE summit for association leaders. April 6-9 at Disney's Grand Floridian Resort & Spa. www.DigitalNowConference.com


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