Thursday, September 23, 2010

DigitalNow 2011 - Registration now OPEN!

We are thrilled to announce that registration for DigitalNow 2011 is now open!

Here's a sneak peek at what you and your colleagues are going to talking about at Disney's Grand Floridian Resort & Spa, April 6-9 (that is, when you're not eating the fantastic food!):

The Many Faces of Mobile

When you hear the word “mobile,” you may think of technology, such as a cell phone, an iPad, or a GPS. Or you may think of “Mobile,” spelled with an uppercase “M”, a comprehensive label for the unique qualities of the world in which we live: It’s fast, it’s personal, it’s always on and everywhere, ‘round the clock and around the globe.

Mobile is both of those things, but it’s also more than that - It also signifies a quality that your association must develop in order to remain vital in today’s world. You must BE mobile, be capable of changing, adapting, and responding to our Mobile environment.

In order for your association to keep pace, there are some key issues you must understand and be equipped to act on.

  • Our Mobile environment demands that we change the way we do everything - to ensure that members become emotionaly engaged and receive the value they demand – and it supports the pressing imperative for ubiquitous communication, learning, innovation, and connectivity. It is the new air we breathe and it permeates all areas of modern-day life.
  • Some of the assumptions you hold and the practices in which your association engages support the Mobile paradigm, and some do not. Is your strategy for innovation in line with today's world, are traditional learning, revenue, membership, and non-dues revenue sources dried up? Knowing which to keep and which to let go of is critical. Only once you establish a strategy that is well-aligned with this new paradigm will you be positioned to deliver real value in your organization through education, advocacy, networking, partnerships, and governance.
  • Understanding the Mobile world and aligning your volunteer leadership, staff, and association processes is critical, but in order to sustain that position, and even more importantly to sustain your own mobility – your agility and responsiveness to what is sure to be an ever-evolving landscape - you must create a structure within your association that supports the new imperatives of today. That structure must also be capable of taking advantage of the next upcoming technology revolution that is being facilitated by the advance of a global wireless broadband infrastructure.

At DigitalNow 2011, we will help you better understand how to be mobile, and how to take advantage of mobile technologies in order to add value and create emotional engagement with your members in our ever-expanding Mobile universe.

See the summary of results from our 2010-2011 Association Executive trends and issues survey here.

Save the Date for DigitalNow 2011 - THE summit for association leaders. April 6-9 at Disney's Grand Floridian Resort & Spa.


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