Getting your app on
According to Mary Meeker, Morgan Stanley analyst, in five years people will be using mobile technology to access the internet far more than they will be using any desktop devices. And, e-commerce spend seems to be rising in proportion to ease of connectivity. What does this mean to you? If you're not using mobile apps to reach out to your members/customers, now is the time.
MarketingProfs provides these quick get-started tips on how to build the mobile app of your dreams, including:
- Create a 'lite' version of your app
- Tune in to user behavior
- Don't buy into the idea that app development is too much work
Does your organization have a mobile app available already? Do you have one in process? Leave a comment and share your best practices and lessons learned with the community.
DigitalNow 2010 - a res