Tuesday, August 17, 2010

Latest stats on social networking

According to the latest study conducted by comScore, "social networking sites reach a higher percentage of women than men worldwide. Other key statistics:

  • Women spend 30% more time on social networking sites than men
  • 75.8% of online women visited a social networking site in May 2010, compared with 69.7% of men
  • North American women lead the pack - 90.3% of them visited a social networking site in April 2010, followed by online women in Latin America (83.6%) and Europe (83.4%)
  • Social networking sites now capture the greatest share of all women's total time and attention online (16.3%)
  • 45+ female segment is driving the greatest proportion of growth for the social networking category in both visits and time spent"

Visit MarketingProfs for an indepth discussion and to view charts and comparisons. (Free registration is required.)

Posted from the Fusion Productions InfoStream. To view the original post, click here.

DigitalNow 2010 - a res


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