Revisiting sticky messages

At DigitalNow 2008, Dan Heath, author of "Made to Stick", presented on the value of creating "sticky" messages - messages that people remember and act upon. Sticky messages meet these criteria:

• Simple


• Unexpected


• Concrete


• Credible


• Stories

"Lines That Divide Us" teaches teens the destructive power of prejudice in a way that a classroom lecture never could. It is a shining example of a message that sticks.

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DigitalNow 2009:
Another great success! Watch videos and download session content at http://www.digitalnowlive.com

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