Thursday, September 24, 2009

Revisiting sticky messages

At DigitalNow 2008, Dan Heath, author of "Made to Stick", presented on the value of creating "sticky" messages - messages that people remember and act upon. Sticky messages meet these criteria:

  • Simple

  • Unexpected

  • Concrete

  • Credible

  • Stories

"Lines That Divide Us" teaches teens the destructive power of prejudice in a way that a classroom lecture never could. It is a shining example of a message that sticks.

DigitalNow 2009:
Another great success! Watch videos and download session content at

Save the Date! DigitalNow 2010: April 7 - 10, 2010.

Follow DigitalNow on Twitter.

Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at


Post a Comment

<< Home