Wednesday, September 23, 2009

The Rise of Sentiment Analysis

If you could translate human emotion into hard data, what could that data tell you?

In the emerging field known as "sentiment analysis," many businesses are learning how to take online opinion and turn into virtual currency that can make or break a product in the marketplace.

By tapping into what's being said online - through monitoring social media sites - companies are able to identify trends in opinions on products, services, or topics in the news. One company - Jodange - is even working on "a new algorithm that could use opinion data to predict future developments, like forecasting the impact of newspaper editorials on a company’s stock price."

Read more about sentiment analysis at The New York Times.

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