An Interview with author Jim Collins

If you attended DigitalNow from 2005 - 2006, then you have first-hand experience with Jim Collins. His powerful books, Built to Last, Good to Great, and now How The Mighty Fall: And Why Some Companies Never Give In, Collins has "established himself as the leading management thinker of our time."

If you haven't read Collins' books, now is the perfect time to get caught up. Read the transcript from an interview that Collins recently gave to Stephen Burnhut of the Ivey Business Journal.

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