Better Than Free
We all know that the Internet enables us to replicate and duplicate information at warp speed and at virtually no cost. So what does that mean to organizations whose business model includes the sale of information? How can you possibly continue to sell something that people can get for free on the Internet?
According to Kevin Kelly, author of The Technium, the more abundant information becomes, the more valuable the intangibles - such as trust, personalization, and interpretation - become. Kelly calls these qualities generative values. He writes, "A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold." Read Kelly's article, Better Than Free.
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association, association management, digitalnow, association executive, Chris Anderson, Dan Heath, Jeremy Gutsche, Jeneanne Rae, Anne Balsamo, The Long Tail, technology trends