McKinsey global survey on Web 2.0
A recent McKinsey global survey gathered data about how organizations are using Web 2.0. Here are some highlights of the findings:
- More than three-fourths of executives who responded plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-to-peer networking, social networks, and Web services.
- Executives say they are using Web 2.0 technologies to communicate with customers and business partners and to encourage collaboration inside the company. Seventy percent say they are using some combination of these technologies for communicating with their customers. For example, about one-fifth of them say they are using blogs to improve customer service or solicit customer feedback.
Learn more about the latest trends in technology at DigitalNow in April 2008. Registration is now open. DigitalNow keynotes include Chris Anderson, Editor-in-Chief of Wired, and author of The Long Tail, Jeremy Gutsche, Founder of TrendHunter.com, Dan Heath, author of Made to Stick, and Business Week columnist Jeneanne Rae.
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