Monday, June 18, 2007

Web analytics made simple (and free!)

In order to make decisions about your organization's web site, you need to know if people are visiting - and if they are, you need to understand where they're coming from, what they're doing when they get there, how long they stay and where they go when they leave.

Google Analytics is a free tool that allows you to collect and analyze this sort of data, which can then be used to drive and support strategic web initiatives.

At ConversationMarketing.com, Ian Lurie offers a step-by-step tutorial on how to set up a Google Analytics account and how to install the code on a site.

We followed his instructions in order to install the Google Analytics code on the DigitalNow blog, and it only took us 5 minutes. As the Google site suggests, if you are not the person who updates your web site, you can still open the account, get the code and send it to your web site administrator or technical team.

We'll offer you an update on reading the report once we've collected some data, so stay tuned.

Contribute to the DigitalNow blog! Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com

DigitalNow- the proven leadership conference for associations. 2007 conference materials, workshop notes, survey result information, and on-site news are now available for viewing and download. Visit the official DigitalNow web site at http://www.fusionproductions.com/digitalnow/content





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