Day of The Long Tail: A faux movie trailer

It may be stranger than fiction, but it's true: the power of the Internet continues to shift increasingly into the hands of the consumer/end user.

For associations, this means that more and more, members are defining the mode and level of engagement with your web site and with your organization.

Chris Anderson, Editor-in-Chief of Wired and author of The Long Tail: Why the Future of Business is Selling Less of More makes his point in this faux movie trailer.

(If the view window does not appear below, you may view the video at: http://www.youtube.com/watch?v=7xAA71Ssids)



Chris is delivering the opening keynote at DigitalNow 2008. He will be demonstrating the power of the "long tail", exploring the implications for associations, followed a live Q&A.

Learn more about the latest trends in technology at DigitalNow in April 2008.

Registration is now open. Additional DigitalNow keynotes include Jeremy Gutsche, Founder of TrendHunter.com, Dan Heath, author of Made to Stick, and Business Week columnist Jeneanne Rae.

More exciting program developments to be announced soon. Subscribe to the DigitalNow blog to receive all the latest DigitalNow news.

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