If you build it...

... will they come?

Yes. And no.

When it comes to building social media communities, valuable content is paramount, but the other half of the equation has to do with your virtual location. Before you set up shop on Facebook, Twitter, or LinkedIn, you must determine where your potential audience is most likely to be found.

According to OpenForum.com, people with graduate-level education are most likely found on LinkedIn, and Facebook tends to have a greater number of active females. For an analysis of the demographics by site, read the article here.

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