Tuesday, May 18, 2010

If you build it...

... will they come?

Yes. And no.

When it comes to building social media communities, valuable content is paramount, but the other half of the equation has to do with your virtual location. Before you set up shop on Facebook, Twitter, or LinkedIn, you must determine where your potential audience is most likely to be found.

According to OpenForum.com, people with graduate-level education are most likely found on LinkedIn, and Facebook tends to have a greater number of active females. For an analysis of the demographics by site, read the article here.

DigitalNow 2010 - a resounding success! Watch videos and download session content from DigitalNow 2010 at http://www.digitalnowlive.comFollow DigitalNow on Twitter.Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com


Post a Comment

<< Home