Wednesday, March 17, 2010

You're Global. Get Over It. (Now How?)

We are pleased to announce the following DigitalNow 2010 CEO Session:

You’re Global. Get Over It. Now How?

This session features a panel of esteemed industry leaders:

  • Gregory Balestrero, President and Chief Executive Officer, Project Management Institute

  • Ronald B. Kuppersmith, MD, President of the Board at American Academy of Otolaryngology – Head and Neck Surgery

  • Paul Pomerantz, CAE, Executive Director, Drug Information Association

Session description
The industrial revolution has been replaced by "access innovation." Your industry, your members and your profession are inhaling the fumes of a global economy. Whether your association consciously engages or recognizes your neighbors from southeast Asia or the Middle East, if the board room question is: "Should we go global?" then that is the wrong question. If you are implementing a deliberate global engagement strategy or preparing your members for the real economic and professional impact of global dis-intermediation, then you will want to join this executive and volunteer team as they consider the why, the how, top line issues, governance, culture/nationalism and business planning issues surrounding your global marketplace.

Learning Outcomes

  • How boards develop a strategy that represents a global framework
  • Understand how global impacts your state, affiliate, or local chapters beyond a Wall Street Journal article
  • Understand the key considerations in deployment of your association global network
  • Build chapters, partner with local NGOs, outsource… what works and doesn't work
  • Consider how culture or nationalization influence decisions
  • What governance models work and don't work

We welcome Gregory, Ronald, and Paul, and are excited about their contributions to the DigitalNow community on this critical issue.

Our panelists will be posting additional information and comments on this topic, so stay tuned to the DigitalNow blog - and we invite you to become part of the conversation by posting your comments and questions.

There's only one way to participate in this session: Join us at DigitalNow 2010!

Registration now open for DigitalNow 2010 - April 7-10 at Disney's Contemporary Resort.

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At 12:44 PM, Anonymous Anonymous said...

While the worldwide economic downtown has impacted all organizations, the points from Friedman's book written a few years ago, are magnified 100X.

Why the World Is Flat:

At 12:59 PM, Blogger Don Dea said...

Since Tom Friedman wrote his wake-up call with the "World is Flat", a worldwide recession, a generation in new social media, and a total resizing of economic resources has magnified the point that all global is really local.

Why the World Is Flat:

At 9:25 AM, Blogger Don Dea said...

Here is interesting perspective on the opportunity that social media brings to the global/local agenda.

The two forces among us.

One is a social media culture enabled by the Internet to span the globe, cross all oceans, and reach nearly 20% of the population of the Earth. Wow.

The other is much older, much larger, and far more powerful. It is a social media culture that spans the neighborhood, unites communities, and organizes society. This one reaches 100 percept of the people on Earth. Now, this too is being enabled by the Internet. Wow.

Think globally act locally…or is it think locally and act globally?

Global Social and Local Social each have a different focus, different vetting mechanisms, different advantages and often disadvantages. Each has different rules of engagement, different social expectations, and different long term / short term memory standards. Each has a different cadence, stress valves, and damage control systems. The more you look at them, the more different they are.

They will diverge, then converge.

Neither can be in focus at the same time – they can only be contrasted. Seeing the forest and the trees together effectively encrypts data, causes misinterpretation of important features, and loses track of causation. Ironically, clarity is most often achieved by old school face-to-face encounters. That’s no secret.

Money happens because people happen, not the other way around

The great opportunity for the all modes of transportation, tourism, recreation, entertainment, lodging, and every “experience enterprise” from Starbucks to Whitewater Safari is to provide the fabric for Global Social to integrate with Local Social.

Value is stored, shared, and exchanged by people in close proximity to each other and therefore a great amount of value can be created through the facilitation of strategic face-to-face encounters. As simple as this may sound, nobody else is doing it because nobody else can.


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