Friday, February 12, 2010

Do you have a social media policy?

It's a fact of modern-day life: social media is all around and everywhere. The issue is not whether you will accept it, but rather how you will respond to it.

By now, most of you have likely heard some of the social media horror stories as well as the success stories. So how can you minimize the chance that you'll experience the former and maximize the chance that you'll experience the latter? One way is to develop and communicate a social media policy within your organization.

To help get you started Kodak, Intel, and Hewlett-Packard have gone public with their own policies. Read this article to find out how you can download those policies, and then use them to help guide you in your decisions regarding what will work best for your organization.

Discussion questions:

  • Do you currently have a social media policy?
  • What do you believe are the most critical issues that a written policy will aid in addressing?



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