Friday, February 05, 2010

Design Thinking as a Path to Innovation

The term "design thinking" was coined by David Kelley of IDEO and it refers to a set of principles that can be applied to solve complex problems. According to the Stanford Social Innovation Review, "Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as being functional, and to express ourselves in media other than words or symbols."

Rather then a sequence of orderly steps, the design thinking process is a system of "spaces": Inspiration, ideation, and implementation. Read the article for an example of effective design thinking in action.

At DigitalNow 2010, our focus is on "Inspect, Innovate, Integrate," and we are presenting keynote speakers, panels, and educational sessions dedicated to providing you with the tools you need to solve the complex problems of your association.

Registration now open for DigitalNow 2010 - April 7-10 at Disney's Contemporary Resort.

Watch videos and download session content from DigitalNow 2009 at

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