Innovation is smart business

When the McKinsey consulting group asked executives where the government should direct the majority of its stimulus spending, "59 percent of respondents said 'on fostering innovation and potential new industries,' putting it in the top spot, even before potential solutions such as 'on helping workers who have been laid off' or 'on helping existing companies.'"

Companies across the board - from biotechnology to energy to the IPO market - are proving that innovation means not only new solutions to human problems, but it means money, too.

Read the article to see read more about how these companies are continuing to reinvent themselves, and how innovation may save the economy.

DigitalNow is all about helping associations develop and execute innovation. Join us in Orlando as we celebrate 10 years of DigitalNow innovation, knowledge sharing, and community.

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