Monday, December 21, 2009

Capitalizing on Twitter

Now that the Twitter-mania has died down and we have settled comfortably into the adoption phase of this microblogging tool, it's time to step back and consider whether you are capitalizing on the potential that Twitter offers.

Michael Kahn at poses "Five Must Ask Twitter Questions" including:

  • Are we using Twitter to help boost our site traffic?

  • Are we using Twitter to improve our search rankings?

  • Are we tapping Twitter to sell seasonal merchandise and excess inventory?

  • Is Twitter helping our search and reputation management efforts?

  • Are we doing more than distributing static news and chatter?

If you can't answer "yes" to these questions, you are missing opportunities to take advantage of the power of the tool. Learn more here.

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