Wednesday, September 30, 2009

Five strategies for building a successful app

Seems like everyone is making an app - and it can be a powerful marketing and branding tool - but only if you do it right.

At DigitalNow, we've always stressed the value of taking the time to think about strategy before executing. Once you understand who you're reaching out to, what they need, and what you are offering, here are five directions to consider, according to Paul Sloan of

  • Make it super useful.

  • Make it interactive.

  • Make it entertaining.

  • Make it a mixture.

  • Make it free.
Read more here.

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