Consumers are rational (and other marketing myths)

According to a recent article at FastCompany, only 5% of consumers arrive at purchasing decisions based on rational thought - and corporations spend 95% of their resources on them.
Other statistics that may upend your assumptions:

• 95% of purchasing decisions are subsconsiously motivated


• The only thing sex sells is sex


• Too much messaging can actual prevent sales

Read the article for an insightful discussion about how lack of rational thought can and should influence your design decisions.

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