Consumers are rational (and other marketing myths)
According to a recent article at FastCompany, only 5% of consumers arrive at purchasing decisions based on rational thought - and corporations spend 95% of their resources on them.
Other statistics that may upend your assumptions:
- 95% of purchasing decisions are subsconsiously motivated
- The only thing sex sells is sex
- Too much messaging can actual prevent sales
Read the article for an insightful discussion about how lack of rational thought can and should influence your design decisions.
Save the Date! DigitalNow 2010: April 11 - 10, 2010.
Follow DigitalNow on Twitter.
Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com