To Tweet or Not to Tweet

These days, the question isn't so much, "To Tweet or not to Tweet?" - Twitter has fast become a mainstream tool for everything from political campaigns to job searching, to customer service. The real question is this: How can you use Twitter to further the goals of your organization?

In an article at Chief Marketer, Jonathan Paisner and Bill Westcott discuss some of the ways in which Twitter has been used by companies such as Whole Foods and Southwest Airline to build brand. Read more.

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DigitalNow 2009:
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Follow DigitalNow on Twitter.

Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com