Social Networking to Build Brand
Consumers are skeptical. They want trust; they need personal connection. According to an article at Knowledge@Wharton, this environment creates a perfect opportunity for organizations to tap into the branding power of social media.
Consumers - and your members - are buying up virtual real estate at warp speed. They can be found on Twitter, LinkedIn, Facebook, Ning, and MySpace - to name just a few. They're talking about themselves - and they're talking about you.
Learn more about how individuals and organizations are using social networking to advertise themselves and build brand. Read the article here.
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