Fundraising in a difficult economy

We're all feeling the effects of the economy, but for organizations that depend upon donations to keep the wheels turning, these are especially challenging times. Mal Warwick is a professional fundraiser and author of the book, Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future and in a recent article he offers nine concrete steps for a rational response to the fundraising crisis including:

• Stick with what works


• Cut costs with a scalpel, not an ax


• Fish where the big fish are

Read the article at the Stanford Social Innovation Review

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