Friday, May 22, 2009

Cultivating passion for your organization's brand

People who are passionate about your brand will enthusiastically promote your organization to friends and family - a benefit that is especially valuable during these tough times when marketing and communications budgets may be suffering.


Kate Newlin, author of, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For and Tell All Your Friends About has identified seven key ways to create passion and develop deeper relationships with your constituents.


  • Work the Worldview, Not Age, Race or Gender

  • Differentiate on Design

  • Passionistas as Brand Stewards

  • Know They Know You Need Them

  • Democratize the Brand

  • Mine the Mythos

  • Brand the Buzz


Read the article here.




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Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com

1 Comments:

At 11:11 AM, Blogger lens said...

sorry Kate Newlin Link does not work

 

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