Revolution of Choice
There once was a time when your community had one grocery store - before they started calling them "supermarkets," and "megastores."
There once was a time when consumer choices were simple and limited. You could buy Brand X or you could buy Brand Y, and you were perfectly happy.
Then came the revolution of choice.
In the video below, an advertising agency creatively tells the story of how we've gone from broadcast media that promoted the same few products to families across the country as they sat around the television watching the same few programs, to a culture of immersive media where we are all constantly bombarded with seemingly limitless choices for how we spend our time, money, and energy.
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