Monday, December 15, 2008

Nine Shift: How the Internet will change life as we know it

During the first 20 years of the 20th Century, Henry Ford established the Ford Motor Company and began defining the standards and processes that enabled mass production of the automobile - a development that had far-reaching and unanticipated impact. Fast-food restaurants, the suburbs, unified school districts, and the beloved organizational chart are all the result of the mass production of the automobile.

According to authors Julie Coates and William A. Draves, we are in the midst of a similar cultural revolution - one that will likewise continue for the first 20 years of the 21st Century, causing its own unanticipated ramifications. They believe that the impact of the Internet - while already profound - has not yet been fully realized. In their book, Nine Shift, Coates and Draves explore the Internet-inspired shifts that are evolving right here and now. The shifts, say the authors, will affect how we live nine hours out of each day (hence the "nine shift"). Among them are intriguing ideas such as "Trains replace cars," and "Cheating becomes collaboration."

Read more about these shifts at

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