Tuesday, November 11, 2008

What's the point?

The best laid schemes o' mice an' men
Gang aft a-gley,
An' lea'e us nought but grief an' pain
For promis'd joy.


~Robert Burns, the "Bard of Ayrshire"

Cause-related organizations build a business on asking people to take action - from writing a letter to donating money. As anyone who has ever worked on such a campaign can attest, they don't always produce results that make the effort worth the expenditure. So what makes one campaign successful while another equally viable one flops?

When a campaign doesn't produce it's not necessarily the plan that's the problem. It's the execution of it. ThePoint.com is a site dedicated to helping organizations achieve success with their fundraising, awareness, and other community-based campaigns. At ThePoint, "All campaigns have a “tipping point” — people pledge to give money or do something, but no one does a thing until the conditions are met to make contributions worthwhile."

According to www.Thepoint.com, when members of a community are not clear on how their participation is going to translate into results, they are less likely to make a commitment. When ThePoint manages a campaign, "people pledge to give money or do something, but no one does a thing until the conditions are met to make contributions worthwhile." In other words, everyone agrees to tip, but no one moves until everyone is sure that there is enough strength behind the effort to reach the intended result.

This model minimizes the guesswork for success by investing most of the resources into the planning of a campaign. Visit www.thepoint.com to read more about the methodology and explore how you can leverage it in your organization.




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