Monday, October 13, 2008

The digital company of 2013: Do you have the right stuff?

What will the digital company of 2013 look like? What will you need to be successful five years from now?

According to a two-part study conducted by the Economist Intelligence Unit (EIU), and sponsored by AT&T, Nokia, PricewaterhouseCoopers, SAP, Concep, Return Path and WebEx, the key enabler to success in this not so distant future isn't a new networking tool or infrastructure design. What successful organizations really need is courage.

Collaborative technology will be the norm, with information freely flowing in and out of organizations. According to, executives will need "... a great deal of courage—to allow technology to bring customers and other third parties into the company's operations—and trust in their employees to access and use information freely."

The report, which is titled, The digital company 2013: Freedom to collaborate also found that:
  • Technology knowledge will permeate the enterprise.

  • Social networks will be common in the workplace, like it or not.

  • Beware information paralysis.

  • Digital tools will democratise access to information.

  • IT will also need to loosen the reins.

  • Ceding technology control will be good medicine.

Read the briefing and download the reports at:

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