All about SWOM - Society for Word of Mouth:
"What are SWOM's terms of usage (or How Not to be a Turd)
SWOM is predicated on authenticity — real people who share their stories, data and experiences. It’s up to the SWOM community to maintain the highest levels of trust and authenticity, for one cannot exist without the other. To help ensure that, SWOM has established guidelines for all members to abide by. Failure to adhere to the guidelines may cause you to get trebucheted out of SWOM."