Is Facebook for Business Really Coming?
Facebook users may not currently be comfortable using the site for business networking; typically, general social networking tools are used to share personal information that may not be appropriate in the context of professional relationships.
However, Facebook has begun adding new privacy controls that allow users to have more granular control over who sees what. Essentially, the trend is toward giving individuals the freedom to segment their social networking content.
Other challenges to using Facebook for business networking come from the business perspective and concern issues such as security.
Read the article by Josh Catone titled Is Facebook for Business Really Coming?
For more information on the trend toward segmentation, join us for Chris Anderson's keynote on April 24th at 8:30 am at DigitalNow 2008. Following the keynote, Chris will participate in a panel moderated by Carla Balakgie, CAE, Executive Director, Electronic Transactions Association (ETA). Power of the Niche: One Size Does Not Fit All features: Bonnie M. Cramer, Vice Chair, Board of Directors, AARP; Katherine Trahan, President and CEO, Safety Council, Louisiana Chapter; and Mark Langley, COO, Project Management Institute (PMI).
Can't make it to DigitalNow? Be sure to visit the official Web site April 23 - 26, 2008 for up-to-the-minute summit news and valuable content downloads.
Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com
association, association management, digitalnow, association executive, Chris Anderson, Dan Heath, Jeremy Gutsche, Jeneanne Rae, The Long Tail, technology trends social media marketing