Is Facebook for Business Really Coming?

Facebook users may not currently be comfortable using the site for business networking; typically, general social networking tools are used to share personal information that may not be appropriate in the context of professional relationships.

However, Facebook has begun adding new privacy controls that allow users to have more granular control over who sees what. Essentially, the trend is toward giving individuals the freedom to segment their social networking content.

Other challenges to using Facebook for business networking come from the business perspective and concern issues such as security.

Read the article by Josh Catone titled Is Facebook for Business Really Coming?

For more information on the trend toward segmentation, join us for Chris Anderson's keynote on April 24th at 8:30 am at DigitalNow 2008. Following the keynote, Chris will participate in a panel moderated by Carla Balakgie, CAE, Executive Director, Electronic Transactions Association (ETA). Power of the Niche: One Size Does Not Fit All features: Bonnie M. Cramer, Vice Chair, Board of Directors, AARP; Katherine Trahan, President and CEO, Safety Council, Louisiana Chapter; and Mark Langley, COO, Project Management Institute (PMI).

Can't make it to DigitalNow? Be sure to visit the official Web site April 23 - 26, 2008 for up-to-the-minute summit news and valuable content downloads.

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The DigitalNow Summit: Association Leadership in the Digital Age.

April 23 - 26, 2008 at Disney's Contemporary Resort.

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