Fail to prepare or prepare to fail

Analytics. The mere mention of the word sends some people heading for cover. Numbers, charts, trends, hits, KPIs... it all seems so clinical. But according to Robert F. Hogeboom, principal and owner of BBP Marketing Group, you can't afford to hide your head in the sand when it comes to web analytics. You essentially have one of two choices, says Hogeboom: You can plan, or you can fail.

But take heart - in a recent article, Hogeboom recommends four key steps that will help you prepare your organization to take advantage of all that web analytics have to offer. They include:

1. Approach web analytics as an insight and optimization solution, not as a reporting solution


2. Develop a Web-measurement strategy


3. Develop a phased Web-analytics implementation approach


4. Be prepared for Web-analytics data not to be 100% accurate

If you missed DigitalNow 2010, you'll want to check out the presentation given by keynote Ian Ayres, author of SuperCrunchers: Why Thinking by the Numbers is the New Way to be Smart. Ian discusses the topic of statistical analysis with clarity and wit. Get ready to change your mind about the role of analytics in your organization. Watch Ian's session here, or simply click on the play window below. And don't miss DigitalNow 2011, April 6-9 at Disney's Grand Floridian Resort & Spa.

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DigitalNow 2011: April 6 - 9 at Disney's Grand Floridian Resort & Spa: Save the Date!

DigitalNow 2010 - a resounding success! Watch videos and download session content from DigitalNow 2010 at http://www.digitalnowlive.comFollow DigitalNow on Twitter.Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com