Whose game is it, anyway?
In the early days of the Internet, small businesses were energized and excited at the prospect of participating on a level playing field. The Internet promised global reach and a low cost of entry. However, it wasn't long before the "big guys" learned how to gain an advantage through slick and expensive user interface designs and applications. Small businesses were relegated to the bleachers.
According to Judy Shapiro, chief brand strategist at CloudLinux, small businesses are now getting their chance to get back in the game, thanks to a "... blossoming of new technology platforms and services that give smaller e-merchants many of the tools heretofore only available to big guys." Read all about them at Advertising Age.
Finding new tools is half the battle; understanding how to get value out of them is the other half. DigitalNow is dedicated to helping association executives understand the application of new tools to enable more robust member engagement, value, and loyalty.
DigitalNow 2011: April 6 - 9 at Disney's Grand Floridian Resort & Spa: Save the Date!
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