Thursday, May 20, 2010

You Snooze, You Lose

When bringing new products or services to the marketplace, speed is crucial. According to Gregg Gallagher of, specific payoffs from speed include:

  1. "Speed yields higher profitability - by decreasing time to market, a firm realizes higher revenues from sales being attained earlier and longer within the overall product life cycle.

  2. Speed means fewer surprises - by reducing the likelihood that market conditions will dramatically change during a protracted development period.

  3. Speed yields competitive advantage - via the ability of the company to respond to customers’ needs faster than their competition."

"It takes as long as it takes," is no longer the name of the game. Being fast means developing the ability to shorten your development/launch/evaluation cycle. QuantumLeaders has developed a framework known as the Real Time Execution Wave™, which, "shortens the time between the decision-making elements of observation-decision-action-evaluation."

The Real Time Execution Wave™ is part of The Living Organization Model™. Learn more by downloading the white papers at (free registration required.)

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