Monday, May 24, 2010

Your most valuable asset? Creativity

As we're coming off the worst economic conditions that many of us have ever witnessed first-hand, you would think CEOs would be focused on honing management disciplines or tightening operational efficiencies. But according to a new study conducted by IBM, "... 60% of CEOs polled cited creativity as the most important leadership quality compared with 52% for integrity and 35% for global thinking. Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a 'crucial capability.'"

The study polled 1,500 corporate heads and public sector leaders across 60 nations and 33 industries.

For a detailed analysis of the study, visit

Do you regard creativity as your most important leadership quality? Leave a comment, and tell us what qualities you think are most valuable in a leader in today's climate, and why.

DigitalNow 2010 - a resounding success! Watch videos and download session content from DigitalNow 2010 at http://www.digitalnowlive.comFollow DigitalNow on Twitter.Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at


Post a Comment

<< Home