Tuesday, October 27, 2009

Fish out of water

If you're considering new revenue models, or new models of engagement, yet are concerned about being "a fish out of water," blogger Kaihan Krippendorff says you should remember that, "the fish out of water has no other fish to contend with."

In essence, if you discover a unique model that works, you won't have any competition - at least not until your competitors catch on and catch up.

Read this article to learn about how Rosetta Stone adopted an unorthodox approach to marketing their products, and what the results were.

Not sure how to uncover "fish out of water" opportunities? Krippendorff says to ask yourself the questions below:

  1. What path are others fixated on because they assume it is the right one?

  2. What ideas do I have to change that approach?

  3. How can I make things better, faster and more efficient?

  4. How can I research my ideas without spending a lot of money upfront?

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At 10:24 PM, Anonymous Liane Sebastian said...

These are good questions to ask. However, as a creative professional, I would add a few more:
1. What bugs you the most in business frustruations?
2. Do others share in these frustrations?
3. What strengths and interests do I bring to the table that can leverage opportunity?
4. Is this an idea I can sustain through the resources I have?
5. Can I test the idea? Can I break it into smaller ideas to build it one component at a time as I see what is viable and what responses are invoked?
January is a good time to ask these questions. No two series of answers will be the same--they are as individual as we are! Happy pondering! Liane Sebastian, www.wisdomofwork.wordpress.com


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