Tuesday, October 20, 2009

Content is still king

Internet users are spending more time online with content than they are with communities or communications, according to the Online Publishers Association's (OPA)Internet Activity Index (IAI).

The IAI states that users spend the majority of their increasing time on content sites - up from 34% of total time spent in 2003 to 42% in 2009. According to the index, user time spent on content sites increased by 24% while the time they spent on communications and commerce decreased. The only area studied that enjoyed a greater increase was search, which accounted for 3% of users' time online in 2003, and 67% in 2009.

For a more through discussion, read this article at MarketingCharts.com

Registration now open for DigitalNow 2010 - April 7-10 at Disney's Contemporary Resort.

Watch videos and download session content from DigitalNow 2009 at http://www.digitalnowlive.com


Follow DigitalNow on Twitter.

Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com

1 Comments:

At 11:10 PM, Anonymous Emma Springer said...

Content is king because people are spending more time online. People are even reading their news online so this makes a lot of sense.

 

Post a Comment

Links to this post:

Create a Link

<< Home