Content is still king
Internet users are spending more time online with content than they are with communities or communications, according to the Online Publishers Association's (OPA)Internet Activity Index (IAI).
The IAI states that users spend the majority of their increasing time on content sites - up from 34% of total time spent in 2003 to 42% in 2009. According to the index, user time spent on content sites increased by 24% while the time they spent on communications and commerce decreased. The only area studied that enjoyed a greater increase was search, which accounted for 3% of users' time online in 2003, and 67% in 2009.
For a more through discussion, read this article at MarketingCharts.com
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