Can you trust the wisdom of the crowds?
When you visit Amazon.com or IMDb.com and see a book or movie with a high customer review rating, it could mean that many people tried the product and voted on it, and that most of them gave their approval. Or, it could mean that a few zealous reviewers voted over and over again.
Niki Kittur is an assistant professor at Carnegie Mellon University who studies user collaboration on Wikipedia. he says, "There are both intentional and unintentional sources of bias. In the end, what we really need [are] tools and transparency."
Read this article at TechnologyReview.com to learn more.
How much weight do you give to customer reviews? Have you found them to be trustworthy?
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