Thursday, January 11, 2007

The Invisible Member

What you don't see can hurt you.

What is an invisible member?

An invisible member is anyone who belongs to your association but doesn’t participate or who doesn’t belong to your association, but should. They are the members who do not know about you or do not participate using your current modes of engagement.

Why are they invisible?
While there may be many factors that make a member invisible, the most critical factors are the technology and engagement gaps. The technology gap refers to the different levels of competence and comfort your member segments have with technology. The engagement gap refers to differences in the ways various segments of your membership participate in professional and social networks and engage with your association. How can you meet the needs of both groups and work to close these gaps?

To learn more about how you can reach and serve your invisible members, download Fusion Production's The Invisible Member white paper at:

DigitalNow is the proven leadership conference for associations. To learn more about DigitalNow 2007, please visit


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