2007 Marketing Trends

In yesterday's post, we provided a downloadable summary of our 2007 Technology Driven Association Trends survey.

In a recent article, Kim Gordon, marketing expert and writer for Entreprenuer.com, names 10 Top Marketing Trends for 2007. Two trends that are particularly relevant to associations:

• The Internet is the primary source of information for college grads. (So if you're trying to reach the newly graduating population, online media is the way to go.)
• Web conferencing. (More and more, people are connecting to information and to each other using e-learning, webinars, and other online networking and collaboration tools.)
  

To read the entire article, please visit Entrepreneur.com.

DigitalNow is the proven leadership conference for associations. To learn more about DigitalNow 2007, please visit http://www.fusionproductions.com/digitalnow