Wednesday, January 03, 2007

2007 Marketing Trends

In yesterday's post, we provided a downloadable summary of our 2007 Technology Driven Association Trends survey.

In a recent article, Kim Gordon, marketing expert and writer for, names 10 Top Marketing Trends for 2007. Two trends that are particularly relevant to associations:
  • The Internet is the primary source of information for college grads. (So if you're trying to reach the newly graduating population, online media is the way to go.)
  • Web conferencing. (More and more, people are connecting to information and to each other using e-learning, webinars, and other online networking and collaboration tools.)
To read the entire article, please visit

DigitalNow is the proven leadership conference for associations. To learn more about DigitalNow 2007, please visit


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