Web 2.0 and the paradigm of giving

In this Web 2.0 world, providing users with relevant, useful content for free is the name of the game - and there is more competition than ever before for delivering that content faster and better.

In his article "Who Has Been Naughty or Nice in Web 2.0?" senior marketing strategist and Advertising Age columnist Steve Rubel writes, "As consumers become more sophisticated, they're going to tune out interruption in favor of getting access to compelling content. They won't care who it comes from, as long as it entertains or informs." Read more at: http://www.micropersuasion.com/2006/12/who_has_been_na.html

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