What in the world is Web 2.0?

Demystifying Web 2.0

Web 2.0 is not an application or an upgrade, or a new gadget. In fact, it’s not a technological innovation at all. Web 2.0 is a social innovation. It’s about people and the ways in which technology enables their Web experience.

Web 2.0 is important to associations because one of the main objectives for association leaders is to facilitate collaboration for information sharing, problem solving, and increased innovation. Web 2.0 offers tools that bring great minds together.

Competition for your members’ time and energy is fierce. If you don’t make Web 2.0 a priority, quite frankly, someone else will. And the organizations that embrace the reality of Web 2.0 are the same ones that will happily embrace your members in ways you won’t be able to.

It’s not possible to overstate the impact that Web 2.0 is already having on your association. Organizations that fail to participate in this ever-evolving generation of technology-enabled human interaction now, risk losing relevance in the immediate future.

Associations are about people. Web 2.0 is about people. The right strategy brings them together to meet business objectives and member needs.