Monday, June 15, 2009

The Fourth Big Lie?

Popular myth tells us that the three big lies are:

  • I gave at the office

  • The check is in the mail

  • I'm from the government, and I'm here to help you


Now Web 2.0 has served up the fourth big lie, according to BusinessWeek.com: I watch online videos

Why would someone lie about the frequency of their visits to sites such as YouTube.com and Hulu.com?

It's an age-old reason: They do it to look cool.

According to this article by Liz Gannes,"... a massive observational study concluded that people say they watch more online video than they actually do," but collecting actual metrics is a lot more complicated than you might think.

Questions for discussion:
  • Do you watch online video?

  • If so, do you do so for fun, business, or both?

  • What kind of content do you look for?

  • Have you ever created a video and shared it online? If so, what tool(s) and site(s) have you used?



DigitalNow 2009: Another great success! Watch videos and download session content at http://www.digitalnowlive.com


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