The Fourth Big Lie?

Popular myth tells us that the three big lies are:

• I gave at the office


• The check is in the mail


• I'm from the government, and I'm here to help you

Now Web 2.0 has served up the fourth big lie, according to BusinessWeek.com: I watch online videos

Why would someone lie about the frequency of their visits to sites such as YouTube.com and Hulu.com?

It's an age-old reason: They do it to look cool.

According to this article by Liz Gannes,"... a massive observational study concluded that people say they watch more online video than they actually do," but collecting actual metrics is a lot more complicated than you might think.

Questions for discussion:

• Do you watch online video?


• If so, do you do so for fun, business, or both?


• What kind of content do you look for?


• Have you ever created a video and shared it online? If so, what tool(s) and site(s) have you used?

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