Beyond Web 2.0

When it comes to technology, the question isn't, "What's the latest tool?" it's "What's the next tool?"

The technology landscape changes so swiftly that even as we are still learning about the impact of Web 2.0 and how to optimize it in our business, we need to begin to look down the road at what's coming next: Web 3.0.

In fact, Web 3.0 is already here - we experience it through sites such as Twine.com, Evernote.com, and iGoogle.

What we call Web 1.0 was mostly a "read-only" web. We had online dictionaries, static home pages, and directories. Web 2.0 brought us the read-write web, content sharing, and communities. With Web 3.0 on the rise, we will now experience the trend toward the portable personal web, focused on the individual and on dynamically engagement.

DigitalInspiration offers several presentations on their site, each of which attempts to explain Web 3.0 "in plain English." Take a look here.

Questions for discussion:

• How do you see Web 3.0 impacting your organization?,


• Have you begun to take advantage of Web 3.0 technologies? If so, how?

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