"The Machine is Us/ing Us" by Mike Wesch

Messages about the evolution and application of Web 2.0 are everywhere, like this one we learned about on YouTube.com, directed by Mike Wesch.

Mike Wesch is Assistant Professor of Cultural Anthropology at Kansas State University. He is dedicated to exploring and extending the possibilities of digital ethnography (see http://mediatedcultures.net/ksudigg/ to learn more). His videos explore mediated culture, seeking to merge the ideas of Media Ecology and Cultural Anthropology. Watch his video on Web 2.0 titled, "The Maching is Us/ing Us."



Learn more about the latest trends in technology at DigitalNow in April 2008. Registration is now open. DigitalNow keynotes include Chris Anderson, Editor-in-Chief of Wired, and author of The Long Tail, Jeremy Gutsche, Founder of TrendHunter.com, Dan Heath, author of Made to Stick, and Business Week columnist Jeneanne Rae.

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McKinsey global survey on Web 2.0

A recent McKinsey global survey gathered data about how organizations are using Web 2.0. Here are some highlights of the findings:

• More than three-fourths of executives who responded plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-to-peer networking, social networks, and Web services.
  
• Executives say they are using Web 2.0 technologies to communicate with customers and business partners and to encourage collaboration inside the company. Seventy percent say they are using some combination of these technologies for communicating with their customers. For example, about one-fifth of them say they are using blogs to improve customer service or solicit customer feedback.

In a follow-up discussion, respondents offered insights into how and why their organizations are using Web 2.0 and where these technologies may offer a sustained competitive edge. Read the full article.

Learn more about the latest trends in technology at DigitalNow in April 2008. Registration is now open. DigitalNow keynotes include Chris Anderson, Editor-in-Chief of Wired, and author of The Long Tail, Jeremy Gutsche, Founder of TrendHunter.com, Dan Heath, author of Made to Stick, and Business Week columnist Jeneanne Rae.

More exciting program developments to be announced soon. Subscribe to the DigitalNow blog to receive all the latest DigitalNow news.

Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com

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36 blogging tips and resources

Everybody is either blogging or reading blogs.

No matter what the subject of your blog is, if it's not interesting to read and easy to use, people won't visit. VirtualHosting.com offers 36 tips and resources to help ensure that your blog is considered a valuable use of time and energy by readers.

From the basics such as registering a domain name, organizing archives, and offering search to tips on community building like encouraging comments and offering author information, this article offers a wealth of helpful information.

Learn more about the latest trends in technology at DigitalNow in April 2008. Registration is now open. Come hear experts like Chris Anderson, Editor-in-Chief of Wired magazine and author of The Long Tail, Jeremy Gutsche, Founder of www.TrendHunter.com, Dan Heath, author of Made to StickandBusinessWeek columnist Jeneanne Rae.

Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com

DigitalNow- the proven leadership conference for associations.

association, association leadership, association executive, Chris Anderson, The Long Tail, Dan Heath, Made to Stick, Jeneanne Rae, Jeremy Gutsche, trend hunter