Tuesday, February 06, 2007

What's your trust index? A DigitalNow update from Stephen M.R. Covey

What's your trust index?

As an association leader, you are continually faced with the challenge of growing revenue, achieving greater efficiency, and increasing the relevance of your organization. The ability to establish, grow, extend, and restore trust with all stakeholders—your members, your board, your volunteers, your staff, society—is the key association leadership skill of the new, global economy and a career critical competency.

Do you know who you trust? Do you know who trusts you?

Trust is more than just a “nice to have”; it’s more than a quality of character. Trust is an economic driver. It is a major enabler for delivering service better, faster, cheaper. The higher your trust index is, the greater your trust dividends. But if you don’t have the trust of those whom you serve and do business with every day, then you can be sure that you have a silent leak in your organization – one through which your association’s value, service, and relevance are being drained.

I am thrilled to be joining you at DigitalNow 2007 on April 14th at Disney’s Yacht and Beach Club Resorts. I’m looking forward to exploring with you the impact that trust has on association leadership. As part of my program, I will present empirical research that makes the case for trust as an economic issue. I will also discuss ways that you can measure and evaluate trust in your own association, and how you can cultivate trust for better results, more rewarding relationships, and faster service at lower cost.

DigitalNow’s unique, intimate community exclusively for senior association executives engenders a culture of collaboration that will enable us to investigate this topic in depth. We will discuss how you as an association leader can build trust development into your overall strategic plan as a way to maximize cost effectiveness, business partnerships, and member service.

To make this experience even more fruitful for you, I am inviting you to participate in a survey. This is a way for us to become engaged in a dialogue about trust, and to inspire you to think about trust and the part it plays in the health and vitality of your association. I will be sharing the survey results as part of my DigitalNow presentation. Even if you’re not currently planning on attending this year, I encourage you to take part in this survey – your input is valuable to the process. And after the conference, a full report will be available at the DigitalNow web site.

You will find this brief survey at:

The survey will remain open until Friday, February 16, 2007.

Looking forward to meeting you!
Stephen M.R. Covey
Author of The Speed of Trust: The One Thing That Changes Everything

DigitalNow is the proven leadership conference for associations. To learn more about DigitalNow 2007, please visit http://www.fusionproductions.com/digitalnow


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