The Power of the Niche: A DigitalNow 2008 Panel
Power of the Niche: One size does not fit all
The Long Tail is about how the economics of the online world are changing the way that people choose both cultural and manufactured products. The traditional association models of broadcasting one-to-many are facing the same scrutiny as the commercial models are - both are the result of the exponential increase in the abundance of choices for information and knowledge. At the same time, the available tools have made it easier for members to customize, create, and manage their own information, and have given them the ability to share information online. The result is an increasing demand for, limitless inventory of, and increased supply of items that were previously considered too specialized to be economically viable for brick-and-mortar/conference-centric organizations.
In this DigitalNow session, panelists explore the implications of the new niche-based matrix. Segmentation - what does it really mean to associations and the way they conduct business? This panel is moderated by Carla Balakgie CAE, Executive Director, Electronic Transactions Association (ETA), and features keynote speaker Chris Anderson, Bonnie M. Cramer, Vice Chair, Board of Directors, AARP, Katherine Trahan CAE, President and CEO, Safety Council, Louisiana Chapter, and Mark A. Langley CPA, Executive Vice President and COO, Project Management Institute (PMI).
View the video of this panel session.
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