Bringing your Web Site to Life with Personas

DigitalNow 2008 Worskhop: Bringing your Web Site to Life with Personas

When you successfully target your members, you drive them to your Web site, but what happens when they get there determines how long they stay, and whether they’re likely to return to or join your association. If your Web site looks like your organizational chart, then – according to presenter Tamara Adlin - your association’s underpants are showing!

Put your best face forward by designing a Web experience that speaks directly to your members. Before you can deliver value to your members online, you must understand them. Who are they? How old are they? Where do they live? What do they do for recreation? What keeps them up at night? Getting to know your members through developing personas brings you one giant step closer to engaging them and helping them find what they need on your site, when they need it.

In this DigitalNow 2008 session Tamara Adlin, principal, Adlin Inc. and former Senior Customer Experience Specialist with Amazon.com, discussed how you can use real member data to create personas, and how those personas can inform you about the design of your Web site. Tamara conducted live site usability reviews and on-the-spot personas to demonstrate how they can be effectively used to improve user experience and, consequently, association value.

Download the presentation slides.

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