Online book browsing

In an effort to attract the younger readers who consume media over the Internet, big publishers such as Random House and HarperCollins are developing ways to use new media for book marketing.

The article, Publishers OK online book browsing is available at CNN.com.

DigitalNow 2007 attendees can learn more about how ePublishing capabilities are being implemented in the Association world. On Friday, April 13th, DigitalNow presents, ePublishing Models in a Web 2.0 World. This session is a panel discussion moderated by Rick Johnston, CAE, Ironworks Consulting, with panelists: Gary Rubin, Vice President, Publications and New Media and Publisher, HR Magazine, Society for Human Resource Management; and Eric Hellweg, Senior Editor, Harvard Business Review Online.

DigitalNow is the proven leadership conference for associations. To learn more about DigitalNow, and to register, please visit http://www.fusionproductions.com/digitalnow