DigitalNow 2011 - Registration now OPEN!

We are thrilled to announce that registration for DigitalNow 2011 is now open!

Here's a sneak peek at what you and your colleagues are going to talking about at Disney's Grand Floridian Resort & Spa, April 6-9 (that is, when you're not eating the fantastic food!):

The Many Faces of Mobile

When you hear the word “mobile,” you may think of technology, such as a cell phone, an iPad, or a GPS. Or you may think of “Mobile,” spelled with an uppercase “M”, a comprehensive label for the unique qualities of the world in which we live: It’s fast, it’s personal, it’s always on and everywhere, ‘round the clock and around the globe.

Mobile is both of those things, but it’s also more than that - It also signifies a quality that your association must develop in order to remain vital in today’s world. You must BE mobile, be capable of changing, adapting, and responding to our Mobile environment.

In order for your association to keep pace, there are some key issues you must understand and be equipped to act on.

• Our Mobile environment demands that we change the way we do everything - to ensure that members become emotionaly engaged and receive the value they demand – and it supports the pressing imperative for ubiquitous communication, learning, innovation, and connectivity. It is the new air we breathe and it permeates all areas of modern-day life.
• Some of the assumptions you hold and the practices in which your association engages support the Mobile paradigm, and some do not. Is your strategy for innovation in line with today's world, are traditional learning, revenue, membership, and non-dues revenue sources dried up? Knowing which to keep and which to let go of is critical. Only once you establish a strategy that is well-aligned with this new paradigm will you be positioned to deliver real value in your organization through education, advocacy, networking, partnerships, and governance.
• Understanding the Mobile world and aligning your volunteer leadership, staff, and association processes is critical, but in order to sustain that position, and even more importantly to sustain your own mobility – your agility and responsiveness to what is sure to be an ever-evolving landscape - you must create a structure within your association that supports the new imperatives of today. That structure must also be capable of taking advantage of the next upcoming technology revolution that is being facilitated by the advance of a global wireless broadband infrastructure.

At DigitalNow 2011, we will help you better understand how to be mobile, and how to take advantage of mobile technologies in order to add value and create emotional engagement with your members in our ever-expanding Mobile universe.

See the summary of results from our 2010-2011 Association Executive trends and issues survey here.

Save the Date for DigitalNow 2011 - THE summit for association leaders. April 6-9 at Disney's Grand Floridian Resort & Spa. www.DigitalNowConference.com

DigitalNow 2011 is on the Move!

Proposals are now being accepted for DigitalNow 2011
workshop presentations on April 7 and 8 at

Disney's Grand Floridian Resort & Spa.

Visit the DigitalNow Call for Papers site to:

• View details


• Submit your application

And the survey says...

According to a recent survey of association executives conducted by Fusion Productions:

• 76% said it was Extremely Important to them to learn how to engage members emotionally and create a sense of belonging

• 68% said it was Extremely Important to discover new ways to add value in an age of mobile 24x7 access and expectations


• 83% said it was either Extremely or Very important to them to understand how to create innovation in products or services when obsolescence is measured in months, rather than years


• 94% said it was either Extremely or Very Important to them to assess how to evolve new business models, not just those based on dues/non-dues revenue


• 65% said it was Extremely Important to them to create, develop, and sustain relevant, trusted content in a 24x7 world


• 68% said it was Extremely Important for them to communicate effectively with the next generation of members/stakeholders/workforce - and identify what new competencies will be required

If you are an expert with new proven research that can help members of the DigitalNow community understand and address these issues, you may be qualified to speak at DigitalNow 2011. Please visit the DigitalNow 2011 Call for Papers site for complete details and application guidelines.

And remember to save the date for DigitalNow 2011: April 6-9 at Disney's Grand Floridian Resort & Spa. Registration opening soon! DigitalNow 2010 content is still available at: http://www.DigitalNowLive.com

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DigitalNow 2011: April 6 - 9 at Disney's Grand Floridian Resort & Spa: Save the Date!

DigitalNow 2010 - a resounding success! Watch videos and download session content from DigitalNow 2010 at http://www.digitalnowlive.com

Follow DigitalNow on Twitter.Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com