5 Reasons Why the Time is Ripe for Mobile

5.8 billion mobile subscribers worldwide. That's the forecast for 2013, just three years from now.

If you're not already using mobile in your marketing and/or service delivery, now is the time to take a closer look at how you can capitalize on this most intimate and ubiquitous form of personal technology that we've ever seen.

Author Christine Kerley of MarketingProfs.com offers these five reasons why now is the time to jump onto the mobile bandwagon:

1. Explosive adoption rates: Business markets have adopted mobile devices in droves—in fact, it's the one device that never leaves users' sides (or pockets)


2. Fulfilling business-centric needs: Business professionals engage with their mobile devices by virtue of necessity, and needs always trump wants


3. A uniquely "personal" channel: Mobile is the most personal communications channel and the closest you'll get to your business market, other than in-person interactions


4. New ways into their worlds: Business professionals will exchange their information, time, and attention in return for mobile benefits


5. The anytime/anywhere Web necessitates "more show, less tell": With larger amounts of information to manage on smaller screens, business audiences need content in "bite-sized chunks" and to be optimized to mobile environments via text, audio, or video

Read the article here. (Free registration required.)

Have you seen the DigitalNow iPhone app, developed by Fusion Productions for DigitalNow 2010? Check it out at the Apple Store or visit http://itunes.apple.com/us/app/digitalnow/id365837513?mt=8

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Optimizing your network

Networking expert Dr. Ivan Misner, PhD says that failure to keep both implicit and explicit promises can kill budding relationships that could prove valuable later on. Dr. Misner is chairman of global networking organization BNI International, and he also offers these additional tips on making the most of your people network:

• Make people know you. Create an inviting image for yourself and engage people on a social level.


• Share information. Follow up with a new contact by sending a marketing tip, photo, or other resource via email.


• Think about how other people feel. Having a curiosity about human psychology can help you develop empathy, which can aid you in developing a networking strategy that is not only valuable to you, but is also considerate and helpful to your contacts.

Growing and maintaining a healthy network can enhance your quality of life and help build a brighter future. To view some networking case studies and to read Dr. Misner's list of networking dos and don'ts, check out the the article, How to Make your Network Work

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DigitalNow 2010 - a resounding success! Watch videos and download session content from DigitalNow 2010 at http://www.digitalnowlive.com


Follow DigitalNow on Twitter.

Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com