Fish out of water

If you're considering new revenue models, or new models of engagement, yet are concerned about being "a fish out of water," blogger Kaihan Krippendorff says you should remember that, "the fish out of water has no other fish to contend with."

In essence, if you discover a unique model that works, you won't have any competition - at least not until your competitors catch on and catch up.

Read this article to learn about how Rosetta Stone adopted an unorthodox approach to marketing their products, and what the results were.

Not sure how to uncover "fish out of water" opportunities? Krippendorff says to ask yourself the questions below:

1. What path are others fixated on because they assume it is the right one?



2. What ideas do I have to change that approach?



3. How can I make things better, faster and more efficient?



4. How can I research my ideas without spending a lot of money upfront?

---

Registration now open for DigitalNow 2010 - April 7-10 at Disney's Contemporary Resort.

Watch videos and download session content from DigitalNow 2009 at http://www.digitalnowlive.com


Follow DigitalNow on Twitter.

Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com